Company Name: Big Rock

Company Website:

Contact Name: Joyce Cenali

Contact Email:

Company's Bio: Big Rock is a Bay Area strategic advisory firm that advises companies and investors focused on the intersection of food, hospitality, and cannabis.

C-Suite Bio's: Joyce Cenali, Operations, licensing, business development and sales leader
Founder of a boutique artist management firm, lead business development, licensing and partner integrations for Zazzle, GearLaunch, and DesignCrowd
Long time cannabis cultivator, co-founder of an Emerald Cup winning operation, and former Co-Chair for Women Grow, Sonoma; speaking engagements include SXSW, New West Summit, etc. 
BA, Smith College

Scott Williamson, Finance Lead
Asset management, accounting and financial services leader
Prior controller’s office at Lyft, audit & advisory at Deloitte and Rothstein Kass, early stage finance consulting for technology and cannabis start-ups
Certified Public Accountant (Inactive status: CA, NY); speaking engagements include Kahner CPIS Summit, New West Summit, etc.
BS, Washington & Lee University

Growth Plan: Additional capital will deploy throughout 2019 to next generation cannabis brands in Northern California.

Does the Company Touch the Plant?: Yes


Dan Humiston