Raising Cannabis Capital 0101: MJ Freeway

Nine years ago MJ Freeway created Seed To Sale cannabis tracking software.   Many people believe that the transparency that the software provided was instrumental in cannabis acceptance and the foundation of the legal cannabis industry.   Jeannette Ward- Horton joins Dan Humiston on the Raising Cannabis Capital podcast to talk about their robust software and their pending transition to becoming a publicly traded company.  Learn more about purchasing stock in their company at MJBulls Pitch Deck 

Produced By MJBulls Media

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Dan Humiston:
Today's show is brought to you by a new podcast produced by MJ bulls media called Hemp Barons. It's a weekly show about the hemp company's products and entrepreneurs who are using this amazing plant to change the world. Listen to a new show every Tuesday on i Tunes Spotify and Stitcher.

Dan Humiston:
And if you like the show please subscribe rate and review.

Jeannette Ward-Horton:
And once that merger completes we MJ freeway will be the surviving entity and that entity will be public on the Nasdaq. We will be calling our public company of Akerna when a Akerna is going to consolidate cannabis technologies. That's our strategy.

Dan Humiston:
From MJBulls Media it's the Raising Cannabis Capital show. I'm Dan Humiston. And on today's show how nine years ago this company created seed to sale tracking software which many have argued is the foundation of the cannabis industry.

Dan Humiston:
Trade Raising Cannabis Capital we are joined by JEANETTE WARD Horton from M.J. freeway. Jeanette welcome to the show.

Jeannette Ward-Horton:
Thanks glad to be here.

Dan Humiston:
Well let's start from the beginning. See the sale tracking it's really the foundation of our industry and a lot of people outside the industry don't really know what it is and heard it and they don't really know what it is. I hate to make you do this but can you just go one on one. What is seed to sale track.

Jeannette Ward-Horton:
Yeah absolutely. So nine years ago the two female founders of MJ freeway invented the concept of seed to sell tracking so at that time no state or government required it but they were supporting one of the earliest dispensaries in Colorado on the board. And our current CEO was tasked with finding the right software solution and I think fit the bill. She realized you're going to need a cannabis specific solution and that you're going to need product patient public safety for this industry to grow sustainably and across the U.S. and now the world. She just really saw that need for seed to sell tracking across the entire supply chain where the kind of transparency and visibility we don't have in any other industry. We don't know in our tomatoes where the nutrients come from. We don't know you know who grew the lavender that's in my lotion. And those are the kind of things with granularity you know about your cannabis what farm it came from what nutrients were used. That's essentially seed to sell tracking data collected along the entire supply chain from seed to sale.

Dan Humiston:
It's crazy it's crazy. I mean if you really think about it the industry wouldn't be here. We're not for this foundation because this gives legislators the confidence to vote yes. Yeah because they know it's gonna be there. There's no way along long line Did something fall off the back of the truck.

Jeannette Ward-Horton:
That's right. That's right. That's the center of patient product and public safety and it has really helped the industry grow.

Dan Humiston:
So it starts with the seed. The software works in a grow facility. From the time it goes into the soil you start tracking it. No I've seen it. Or maybe you can explain to your listeners how this works.

Jeannette Ward-Horton:
Yeah. So we think it's important that our technology was built specifically for cannabis because we think tracking this plant is like tracking no other. And so starting from seed and going to cell we collect data not just about the plant and its movement but data about the nutrients used in the plant or the water used. How much water was used in the plant. So all kinds of other testing results in the full range of cannabinoids in the plants. All other pieces of data that didn't get attached to the plant and no matter what form it takes whether it's converted into oil or then ends up in a brownie like no matter what happens to it along the supply chain we've got all of that data starting with what seed is this. So what are the core genetics of the plant.

Dan Humiston:
Yeah. And like like I've been in grows where there's there's these little tags on it with a barcode and they scan the tags those tags go into the bags that go out to these dispensaries and see if there's a delivery service involved they're scanning it when it gets into their truck the dispensary scans it when it gets into their facility.

Jeannette Ward-Horton:
Yeah it's incredible no matter what hand it touches or how many businesses this product is passed to. We're still tracking it from seed to sale. It's amazing. It's more transparency and accountability in the cannabis supply chain than in any other product we put in our mouths or on our bodies. And it's the kind of transparency consumers are asking for.

Dan Humiston:
Sure it's an opportunity for us to take a brand new idea and use the technology that existed at the time that the. That's right. It's really exciting now all state.

Dan Humiston:
Oh I should say all states that have medical or recreational laws in place they require some form of stitcher tracking.

Jeannette Ward-Horton:
So all recreational states require some form of seed to sell tracking that's a statement we can make medical states are now coming on line with that requirement. But historically they didn't Michigan launched without it California launched their medical market without it. But the tide is turning and now no state is really launching with that seed to sell tracking Florida doesn't have a state system yet. So there they are maybe a little slower when they launch medical markets but states don't mature without that seed to cell tracking requirement.

Dan Humiston:
Right. The states when they decide to add seed to sale do they authorize certain companies products so that. Amy the question I'm going to send me and ask Is it not anyone can just have Hey I have a seed to sale software you can use it or do you have to be authorized by the state.

Jeannette Ward-Horton:
That's a great question. So it's a. Answer of depends. So if you're just using the seed to sell tracking for your own business because you want this kind of visibility and inventory management which varies from seed to sale software provider to provider we're known for being extraordinarily robust in the amount of data that we collect which gives businesses just freely granular visibility into their supply chain which is powerful for businesses. Most states don't require the amount of information we collect they say this is all that we require. And then when a state does that the seed to cell provider does have to be certified by the state in order to kind of be. Kosher in their integrations and that in fact this data we can trust. So what states are you authorized. Well we're most integrated see the cell provider when you think of our commercial product MJ platform and its integrations to metric or the other government products. But we ourselves are also a provider of government to sell software under our leaf data brand. And so we have three states now where we are providing that services as well.

Dan Humiston:
Well good for you. So a lot of people that are just getting into the industry will say I don't know if I need that much but the nice thing about your software is it's scalable so that if you can start off with just the real basics but it's got the scalability or it's as robust as you referred to it earlier to handle the biggest operations but it also you can also accommodate the smallest.

Jeannette Ward-Horton:
Yeah that's absolutely true. We sell in modules so we sell for what your business needs today and then you can add onto that over time. But at our heart our second generation MJ platform was built as ERP was built for multi-state even multi country operations because really scale is where the market is going and so we moved ahead early a couple of years ago released this product to say we know where the market is moving and people need that kind of visibility and specificity that you get. And just kind of whole business alignment of data information that you get from an ERP.

Dan Humiston:
Just a quick reminder that you can view each of the company's confidential pitch decks including how much they're raising and the terms of their deals and the MJBulls Web site. Go to MJBulls.com to find the cannabis investment opportunity that's right for you.

Dan Humiston:
Nine years over 13 billion dollars in sales which is just even this is not a beginner project. You guys have been really really are sort of the standard in this in this sector. What's next for MJ freeway.

Jeannette Ward-Horton:
We are at an exciting moment in our evolution so we recently announced that we've gone effective with our S4 which gives us some really good dates around our public listing. So June 17th is the shareholder vote and once that commences we will have consummated our merger with a company called Imtech. That today is publicly traded on the Nasdaq. And once that merger completes we MJ freeway will be the surviving entity and that entity will be public on the Nasdaq. We will be calling our public company of Qana and Qana is going to consolidate cannabis technologies. That's our strategy. Oh my

Dan Humiston:
Gosh it's so exciting. So investors will be able to buy your stock. Oh that's so exciting. What timeframe are we talking about.

Jeannette Ward-Horton:
So the shareholder vote as I said is June 17th. And then you know two or three days after that by the end of the month. Yes we'll be able to buy. Yes. Nasdaq trading under the ticker Kern Casey are in.

Dan Humiston:
Oh that's so exciting. Yeah. And you're again you're the first companies you sort of invented this idea. Yes. And now you're taking it to the drive in the industry as always.

Jeannette Ward-Horton:
We believe in this industry. We believe in this plant. You know really our motivations are about from the start. Sustainability and growth of this industry. And so that's where our kind of ethos comes from.

Dan Humiston:
Hemp for MJ freeway is going public. You heard it first on this show. Good news. Well we've been speaking with JEANETTE WARD Horton from MJ freeway. I have all of her contact information and the MJBulls Web site including the new ticker. We'll have that information on there as well.

Dan Humiston:
Exciting news.

Jeannette Ward-Horton:
Yes it's exciting times in cannabis.

Dan Humiston:
It certainly is. Well we're we're. I didn't mention this at the beginning of our show but the background noise that you hear is the background noise from the cannabis Congress Business Expo in New York City. And Janet you guys just really a pleasure to have you on. It has been a pleasure to be here. Thank you.

Dan Humiston:
Thanks for listening to Raising Cannabis Capital to learn more about today's guest or to become a guest. Visit our website at MJBulls.com. Today's show is produced by MJ Bell's media with original music produced by Jamie Humiston. I'm Dan Humiston and you've been listening to the Raising Cannabis Capital podcast.

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