Raising Cannabis Capital 0099: VIBE LIFE

Kombucha is a natural, low sugar beverage that's good for you.  The fermentation process makes it very nutritious with high vitamin b and probiotics.  Dominica Bay speaks with Dan Humiston about the VIBE LIFE line of canna infused kombucha drinks.  She talks about developing the beverage and raising capital to help with it's launch. 

Produced By MJBulls Media

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Dan Humiston:
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Dominica Bay:
a similar guide is really really super great for your gut helping you make up for it. Bullock probiotic. Of digestive enzymes.

Dan Humiston:
It's the MJ bulls podcast show about raising cannabis capital. I'm Dan Humiston. And on today's show how this Vancouver entrepreneur has infused cannabis into Kombucha to create a healthy beverage alternative to soda and alcohol.

Dan Humiston:
Today on the raising cannabis capital series we are joined by Dominica Bay who is the CEO of Vibe Life Dominica. Welcome to the MJ bulls podcast.

Dominica Bay:
Oh it's great .

Dan Humiston:
My pleasure. This is exciting vibe life is a kombucha infused beverage company. This is really an interesting idea. I like kombucha. I'm not positive that all of our listeners know what kombucha is. So maybe let's start off by talking about kombucha a little bit maybe pretending I've never had it. Tell me what it is.

Dominica Bay:
Well it was the moment that when it hit my leg when I first started Whole Foods about a year ago and what it is is it goes back to the Art of Fermentation. Basically you're saying you think there are glasses the monkey can play around with it. I'll get you some black tea. And get some really same kind of study which is bacteria. And in order to see this building here you can figure out where you look for her organic form and what happened why after the time a lot of patients come back and the beverage becomes very healthy because of some of these arguments up instantly a similar mood makes you feel really good it really is really really like it super great for your health and your make up for it full of probiotics full of digestive enzymes and you've got the second brain. So we all know that if I go out and party I have one mind you happiness that my body can access.

Dan Humiston:
Yeah it's like I mean almost like soda but without any sugar.

Dominica Bay:
Yeah exactly. I'm not saying a lot about it. I mean the reason why this is so great is because so that I really that comes alive and which . But it is a natural carbonation. And that's why temperature is a greater mass of people that want to get healthier or watching their sugar. A few other diabetics I mean it's a paleo keto diet or we've watchers or something like that. Just sort of put better stuff in their body. So I went on a mission to create the world's longest figure I can do that. And that's exactly what we been talking about adding things.

Dan Humiston:
Let's roll right into it. So you're taking this low sugar kombucha and you're infusing it with cannabis. Tell us about this process.

Dominica Bay:
Well first of all it's super exciting and I feel super organized but I mean the opportunity to do it. Thankfully our principal is taking out the garbage and putting in the good. It's very easy to put in sugar and allergens in a bad grade because it's cheap but it's not very innovative and so taking out the bad stuff and being the good natural sex. Of course cannabis is the most healing plant on the planet. We're going to be infusing the CBD which is incredible for those suffering from depression or PTSD help to recovery and offsetting for muscles and then kissing you which is a really great alternative for socializing going about and maybe that looking for alternatives like peanut butter and jelly just goes together allow everything for each other.

Dan Humiston:
. That's great. So where are you with your company vibe life right now. I mean it's a great idea. It just makes so much sense. Whereas a company at this point. How far along are you.

Dominica Bay:
It's always sort of been there but I really struggled especially 18 months ago and the first step was to take my kitchen recipes and make them commercial. So we're working my whole opinion formulation buying case and getting all my recipes and formulations ready. I put 250000 of my own personal funds into it got all the branding all the packaging were essentially ready to roll. We've got all of our core properties that are suppliers and all of those in the food pack. And now what I need is an injection of cash so I need an investor looking at me 500000.

Dan Humiston:
I want to take a minute to remind all of our listeners about a new podcast produced by MJbulls media this is a weekly show about the company's products and entrepreneurs who are using this amazing plant to create and improve the products we use every day. You can listen to parents every Tuesday on Apple iTunes Stitcher Spotify wherever you get your podcasts from.

Dan Humiston:
So we're doing a seed round right now and you're looking to raise thousand dollars. Like you said you've done all the heavy lifting. The formulas in place the recipes in place you have all your packaging thing lined up your suppliers are lined up. If tested at all and now it's just a matter of getting it out to the market again raising five hundred thousand dollars when you get the money they must assuming that the first thing you're going to use the money for is to just get this out to the market is that right.

Dominica Bay:
Absolutely.

Dominica Bay:
I visualize myself getting the facility in a viable way being accounted for by and to packing up and thinking about how happy are more customers are going to be on they get a great product and how it's going to make us feel so great. And that's what motivates me to keep going.

Dan Humiston:
You know we didn't mention this earlier in the show but I think it's important that before we take chuck out that people realize the you know you're a real fitness person. This is a way of life for you. It's fitness it's health it's coaching other people. This fits so much into your life that you can feel the passion in the interview. I think that's important that people realize that this is just an extension of your fitness background and everything that you've done from from a health and wellness standpoint.

Dominica Bay:
Oh absolutely. I mean passion about helping people transform their lives. And it's so rewarding to see people make better choices for themselves and really just to start loving themselves because that's really what this is all about just making the best decisions for yourself so you can feel really great and having the best life possible and going after your dreams and not being scared to achieve your goals. Wellness starts with a not for sure. What's the vibe like it's a big part of it. And I know that it's going to help empower people to make better decisions and just to feel better not knowing what it was. Well thank you.

Dan Humiston:
Well we've been speaking with the dominica bay CEO of Vibe life and we have all of our information on the MJBulls Web site.

Dan Humiston:
I love this stuff really. I'll be one of your customers for sure.

Dominica Bay:
I'm going to get it which are great. What's your favorite flavor. I make sure that I feel I get my my.

Dan Humiston:
Whatever you say. So thanks for being on the show. I wish you the best. I think this is a really exciting project and like I said I can't wait for the first case to roll off.

Dominica Bay:
Oh thank you so I continue on I think I can get back.

Dan Humiston:
Just a quick reminder that you can become an MJBulls member for just four dollars and ninety nine cents per month and enjoy exclusive access to companies pitch decks and the MJBulls capital directory. Join today at MJBulls.com.

Dan Humiston:
Thanks for listening to the MJbulls podcast. To learn more about today's guests or to become a guest. Visit our website at bulls.com. Today's show is produced by MJ bulls media with original music composed by Jamie Humiston.

Dan Humiston:
I'm Dan Humiston and you've been listening to the MJbulls podcast.

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