Raising Cannabis Capital 0066: Enlighten

"Raising Cannabis Capital" series.  Enlighten CEO Jeremy Jacobs, a pioneer in the digital signage / digital menu board space speaks to Dan Humiston about their cannabis dispensary products which enhance the dispensary customer experience with entertaining content designed to engage and inform both customers and employees.

Produced By MJBulls Media

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Dan Humiston:
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Jeremy Jacobs:
General call it on demand venues it will change the way that both genders communicate with dispensary customers. We've already got a bunch of customers in our beta programs it allows but genders the opportunity to actually use a remote control in their hands and they're physically changing the content in real time and drawing up videos that can answer customers questions.

Dan Humiston:
From Buminit media it's the MJ MJBulls Podcast a show about Raising Cannabis Capital. I'm Dan Humiston. And on today's show how this digital sign pioneer is enhancing the customer's dispensary experience and educating and advertising to them along the way.

Dan Humiston:
Today on Raising Cannabis Capital we are joined by someone I first spoke to in the fall. After I got off the phone I said I gotta get this guy on the show.

Dan Humiston:
And finally I'm so excited introduce everyone to Jeremy Jacobs CEO of enlightened welcome to the MJBulls Podcast.

Jeremy Jacobs:
Oh nice to be here. Nice to be here and like you said Dan it's just been too long. And so today's today's great to finally change something we started a long time ago.

Dan Humiston:
Absolutely. For our listeners heads up if you're a dispensary owner or manager license holder you're going to want to listen closely to the show because enlightens products will make your dispensary better. There's no two ways about it. Jerry you're known for menu board. If I'm not mistaken you invented the menu board. There's just so much to talk about with the board. But maybe before we get in that you can give everybody just an overview of enlightened just tell us a little bit about the company.

Jeremy Jacobs:
Yeah absolutely. So life has been around now for about two years. Over the last two years we've allowed 650 customers both for our in-store network and our diverse product. Sure we make all sorts of enterprise level retail technology products. And I do believe we are the only custom dev shop in the space that I'm aware of.

Dan Humiston:
Well you're unique in a lot of things for sure. I mean when you think about walking into a dispensary is visualize this you see these these big screen TV is behind the counter and on the walls and you also see some eye pads in the showcases and of course it checking out in has products for each one of these devices. Let's start off with with the big screens. Casey we all know what a menu board is and I think I think that but you have other things to talk about the Captivate. What you do in the break room serve the social wall idea. I love this idea.

Jeremy Jacobs:
Oh absolutely. So I've been in the digital Sanders is now for 10 years and ten years ago we didn't actually call the digital signage business. We didn't even really have a name for it. And so a lot of these digital signage products that you see they've been leveraged in other industries and they've been successful. And so there's a multitude of them and some of them are consumer facing. And so a retail operation renews that term for its consumer behaviors maybe that in behavior influences that educated people are better customers they spend more money they come back more frequently maybe it's to promote a sale a couple of those products and lighting TV is the most popular that's our Education Network. There's a lot of in-store networks out there. Ours is the one that is driven most on on product education and on consumer education. Second is they're smart menus. They're the most integrated men usually have integration in basically every deal is in the fields that are the most customizable we literally custom design each and every one specifically for that shop. So they're not templates to choose from. They're the most affordable. We recently slashed the prices and so that's a great product. It's a must have it's almost like having a website you can have one. I've got a new digital media product. We can talk about today if you want to call it on demand venues that will change the way that bartenders communicate with dispensary customers. We've already got a bunch of customers in our beta programs. It allows bartenders the opportunity to actually use a remote control in their hands and they're physically changing the content in real time and drawing up videos that can answer customers questions turn as you said in the break or we even have a product called breakroom TV which is used to train tenders on specific things the dispensary wants to just update them on scheduling and you know maybe safety issues maybe there's an audit showing things of that nature.

Dan Humiston:
A different digital signage products yeah I'll tell everybody about the social why I think that's really cool.

Jeremy Jacobs:
The idea behind the social role that we leverage is that your customers are going to be your best salespeople. That's the general concept behind that. So how do you take a very satisfied customer and get them to market for you. And the answer to that is to gain the of that experience. And so what we've done is made it so that a customer can come in and they can sample a picture of themselves in front of a big video while you have or maybe an awesome looking display case or maybe there's some excellent artwork or maybe just the sign outside is really cool. But as long as you have a really great place for a customer to make photographs the hash tag your dispensary name or whatever hash tag you want to follow and they instantly populate all the screens. And so that's why they do that so they get their 15 minutes of fame that you really can see themselves up on a big screen. And what you gain is a dispensary is now the two thousand Twitter or Instagram followers knows that they love you and that's in that store. And that's a great place to buy and social influencing has completely changed marketing. That's about the best you can get for the best our lives completely free. You know you don't have to pay that customer to do that.

Dan Humiston:
It's a great idea. It's the warm intro jumped out to the iPad. You have them right in the showcases.

Jeremy Jacobs:
So I don't know if you've been in Redmond or you floor stores like that where you look down and there's a tablet and it has that information about particular products and you can navigate through that. That was our originals okay. Product it's again fully customizable to match the branding. Our newest version now also offers self-service options. A lot of people are looking to us to help them bust the lines and so our product is able to again integrate with basically all the point of sale systems that are out there so you will have double duty and you would order from an ed on our kiosk and it's for the customer that knows what they're looking for that doesn't want to stand in line and to help cater to them differently than the customer that needs an education.

Dan Humiston:
It also frees up your bud tenders to help them more with upselling.

Jeremy Jacobs:
Yeah in so far as unique in the fact it knows related products and so we know sort of like Amazon they'll go hey you know you bought this thing. The people that bought that thing bought the batteries that go with the cover that goes on it. Next thing you know you hear you started at 20 bucks and now you're 300 dollars and so the same concept applies with us as we can share this relevant related type products. We definitely employ those same suggestive selling techniques.

Dan Humiston:
It's like would you like some fries with that burger only take it to the next level.

Jeremy Jacobs:
absolutely is dependent upon what your product mix is sometimes you can really take a customer down that channel and ended up selling four or five things instead of just one.

Dan Humiston:
I want to take a minute to tell everyone about an exciting free opportunity. One of our former guests good harvest company is offering retail operators in cannabis brand managers in the adult use market. Good Harvest Company is preparing to launch a platform which uses customers buying and shopping behaviors to help brands effectively reach their customers. For a limited time good harvest company will offer participating companies free access to their data in return for their feedback. To learn more. Good a good harvest.co.

Dan Humiston:
There's over 600 dispensaries already in the enlightened family. Each one of them gets their own customization to that specific location and the advertising to their specific location is our customers as well as how it works.

Jeremy Jacobs:
Yeah. So on our enlighting television network. Yeah. Each one of those are their own channel. They play some of their own stuff where they you know maybe want to promote the fact that you're doing a cooking expo on a weekend and showing people how to make infused meals. Maybe you have a daily special you want to promote a loyalty program you're trying to get more people to sign up for. So maybe it's that so you get your own content specific to your store then you get state related news and national related news and all the educational content but each one of those are definitely custom designed for each one of those stores. And so that's very culturally relevant kind of thing that you might see on the screen.

Dan Humiston:
It's really cool and I think this leads me right to what I think is the coolest piece of technology that you guys offer traffic wise. Just so fascinating. You're going to explain this to everybody.

Jeremy Jacobs:
Sure. So in the digital signage space and digital networked spaces all of the operators have these estimated numbers of what they believe their traffics to be. And historically that's been a really big problem because when those were audited none of them were ever very accurate. So we saw that as a bad thing. So originally we saw it out to just be able to accurately count the same way the Internet accurately can count how many people go to a specific web page. We wanted to be able to count how many people got close to this TV to actually be able to see it. So what we created was a listening device and what it does is it just knows that there's thousands there. And so we're just listening to see that there's phones there we don't know who they are we don't gather any information we don't know anything about any based browsing or anything of that nature but what we do know is football and dwell time so we can tell you with absolute precision accuracy how many people came in. We can tell you how long they stayed there. And then as long as they keep the same phone and we can tell you how frequently they return you can overlay that data with your loyalty programs as this data layer gives you access to open up a lot more opportunities and actionable items on other data layers that you have when you're able to lay this on top of that. You get to see things it never before did you see it wow.

Dan Humiston:
It is fascinating that there's that technology is now available to us and then consolidating it and integrating it with everything else that you're doing. Well let's talk about expansion. You guys are raising money but I'm not sure how much you want to talk about it.

Jeremy Jacobs:
Yes so there's not a lot we can say about fundraising that we're doing right now what we are going to be moving into a series B. We've had a great opportunity with our Series A and it's led us to like I said 650 enrollments. I can't discuss any terms it's very likely it'll stay in house had a lot of great support from our investor base. We've done a lot of great things and they've been very supportive of that. For those of you who might be interested I know we get a lot of people say how and how do we buy livestock or is there going to be a show. It's very common question on our Web site. Anybody interested. I would encourage to hit our website up or reach out to one of us individually in case we do open the round up outside of our family and friends here. I would expect that we'll get enough cash. So the answer to shed a little light to be able to continue to run this machine to to the moon and back.

Dan Humiston:
That's exciting stuff. Jeremy Jacobs CEO Evan Leighton. His email address in Web site. All that will be on the MJBulls Web site. If anybody has any questions or wants to reach out and beg to get into this series B to have all that information on our Web site.

Jeremy Jacobs:
We don't want people begging but yeah. Great. See if they're interested. I would hit us up for sure.

Jeremy Jacobs:
Jeremy I really appreciate you being on the show and it was really great to have you back on. Can we expect to have you on again sometime.

Jeremy Jacobs:
I would love to. We are so many things as we talked about before we jumped on the mike. There's so many things we were able to cover in such a short period of time. So you know any time. And also we need to get together.

Jeremy Jacobs:
I've got my blog. I'd like to start co story with you and expand this M.J. MJBulls listener.

Dan Humiston:
Well we'd appreciate any help you can give us. But this is great and our listeners are going to appreciate this. Thank you.

Dan Humiston:
Let me take a second to think Trevett Hill for sponsoring today's show. Cannabis investors expect big returns from the companies that they invest in. Unfortunately not all cannabis investments succeed. Trevett Hill management team works with investors to help turnaround or in some cases purchased their underperforming portfolio companies to learn more go to Trevett Hill dot com.

Dan Humiston:
Thanks for listening to the MJBulls Podcast. To learn more about today's guests or to become a guest. Visit our Web site at MJBulls.com. Today's show is produced by Buminit media Original music composed by Jamie Humiston Dan Humiston and you've been listening to the MJBulls Podcast.

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