Raising Cannabis Capital 0061: Ganiyan

"Raising Cannabis Capital" series features Tony Bautista CEO of Ganiyan and inventor of the I-Fel a revolutionary canna smoking device.   Even with all the advancements in technology, smoking remains the preferred method of canna consumption.  Ganiyan's "I-Fel" let's users enjoy all the benefits of smoking while eliminating all the inconveniences.

Produced By MJBulls Media

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Dan Humiston:
Today's show is brought to you by 3c comprehensive cannabis consulting helps clients design build and optimize their cannabis business from initial assessment and planning through operationalize and ongoing management. To learn more about how their services are tailored to meet the unique goals and objectives of each of their clients. Go to 3C cannabis dot com and for a limited time 3C is giving all MJ bulls listeners an additional 10 percent off their fees just for mentioning that you heard it on the show go to 3C cannabis dot com.

Tony Battista:
Yeah so the I-Fel is really a pipe and the pods that go in the I-Fel. Think of it as a k cup but instead of coffee in the pod it has cannabis or hemp.

Dan Humiston:
From Buminit media it's the MJ bulls podcast a show about Raising Cannabis Capital. I'm Dan Humiston. And on today's show how this company has created a consistent user friendly way to smoke cannabis.

Dan Humiston:
Today Raising Cannabis Capital series we're joined by Tony Battista the CEO of Gonyea. Tony thanks for being on the MJBulls Podcast.

Tony Battista:
Happy to be here.

Dan Humiston:
Tony's come up with in my opinion one of the coolest yet simplest cannabis products that I've seen really in a long long time. Before we dive into that though before we get to the specifics of your product Tony I want to take a minute to talk about smoking cannabis because with all the advancements in technology and all the different ways to use cannabis it seems like it just keeps coming back to smoking. Why is that.

Tony Battista:
Yeah that's a really good question. When I got involved in cannabis a few years ago I really wasn't a consumer so I decided to purchase everything I could find. And so I live here in California. So at the time in 2016 there were all these dispensaries that were delivering to my home. So as a kid in a candy store and buy everything I tried everything from animals different experience you know you eat it it tastes like candy taste like a cookie but it takes a while to take effect tinctures different experience. There it actually is pretty rapid since it's something well. And then you have flour and with everything that I experimented with my preferred form was flour and they think the reason why that is. So I was talking to someone who was very experienced in this space and he said to me you need to go research Chinese medicine. I said Why is that. He said because one of the elements of the five elements in Chinese medicine smoke I said Really. Yeah. Once you do research that's maybe a little better research in that. And way I found this personally now and from talking to quite a few people that are quite experiencing cannabis their preferred method is smoking. It's because of the case the smell and just the experience it's the authentic form of consumption.

Dan Humiston:
Let's talk about your product because you have taken the ancient art. How can cannabis and you've made it so much more convenient. He created a product which is called the I-Fel because it kind of looks like the Eiffel Tower almost right. Yeah. I'll let you jump in. Tell everybody how the I-Fel works what it is.

Tony Battista:
Yeah. So the I-Fel is really a tape and the paths that they go in the AFL. Think of it as a key. But instead of coffee in the pod it has cannabis or hemp. If you take a look at just smoking cannabis in smoke for thousands of years the method hasn't changed. It's tedious it's messy it's inconvenient it's wasteful. With today's technology is a time to be a better way to consume this. I think the biggest challenge is how do you know how much you're taking it.

Dan Humiston:
Do we jump in here for a second or. What the effect is going to be. I think a lot of people especially people new to cannabis they know the desired effect but they're not sure what products to use to get to that desired effect.

Tony Battista:
I think you're absolutely correct. So I think one of the most exciting things about what we're doing here a canyon is for those people that we haven't protect in cannabis in a while we're going to actually be launching a couple different protocols. So our first product line it will be our high CBD hemp our product line or our product line is going to contain we'll be pyre to contain Hey simply hemp flower the TTC is very low you can't get high after this but there will be an effect we effect as calm or relaxing. So if somebody says you know what I do want to check this out because I've read that cannabis is a lot healthier for you than alcohol. They can buy my CBD pot and they can buy one called calm or no one called calm relax relief and they can smoke when these pies and I assure you they will get a body and they will be calm and relaxed and chill and they will not be high.

Dan Humiston:
Let's just say I want to come home watch some TV just chill out.

Tony Battista:
That would be like a product that I would take yeah you could use that CBD on the cannabis side of the house. No high levels of CBD like 20 to 1 ratio of tinctures and all those are used for things like relaxing and incoming effects and so are at hemp product line will address that. But we're also going to have the THC line so if you're looking for a effect of you want to use it during the day but you want you're a creative person let's say you're a designer we will have parts that will allow you to consume power applied during the day and help boost that creativeness that you want in the office.

Dan Humiston:
I want to take a minute to tell everyone about an exciting free opportunity. One of our former guests good harvest company is offering retail operators in cannabis brand managers in the adult use market. Good Harvest Company is preparing to launch a platform which uses. Customers buying and shopping behaviors to help brands effectively reach their customers. And for a limited time good harvest company will offer participating companies free access to their data in return for their feedback. To learn more. Good a good harvest. CO.

Dan Humiston:
So let me sort of explain or if I can describe the I-Fel to our listeners. It's similar to a pipe and an on one end is a spot where this little pod goes in and the part is everything is contained within the pod. The flowers are already in there. That's right. No one touches this. It's no mass no mass nothing. And then at the very end is a place for you to put a lighter to it I guess. Right.

Tony Battista:
We're going to provide a hemp check in our pod. And so we recommend you use hemp because that removes the butane and so you'll light the hemp and that hemp actually burns at a lower temperature. And so when you light the pod you'll use hemp wick. Like I said it's about a 10 milligram consumption for each pod. So that is the dosing. That's quite popular with tinctures and edibles and so on.

Dan Humiston:
Yes. It's a controlled dose the desired effect will be achieved because you'll know what you're going to get at the onset.

Tony Battista:
Yeah it's predictable every time.

Dan Humiston:
It's like coffee. You put the pot in there and you get exactly what you ordered. No gambling there is no risk.

Tony Battista:
That is correct. That's correct. That's actually where the concept came from sitting in my mother's living room over the holidays. I looked in to her kitchen and then I saw a . And you know I just jumped up and yelled That's it. And my mother's in her office and she yelled back. Anthony what's it. I said I don't know yet. I said I think what this is it. And so with then my research and all my testing of cannabis products I realized that today's cannabis is so much more potent than it was 30 years ago. You know it has to get shrunk now. More importantly when you're smoking cannabis you really need to know how much you're taking in one of our key marketing elements of our product is consistent and predictable every time.

Dan Humiston:
Yeah I like that. I like your quote pristine cannabis one part at a time. I love that. I love that. Yeah.

Tony Battista:
So there's a reason for that is because we don't touch it. Right.

Dan Humiston:
Let's talk about how you're going to get this to the next level because. Yes sure. You created the product. Everything's in place. And now the goal is to get this out to the masses so everyone has an opportunity to use it. Clearly you're going to need to raise some funds so what's the plan right now in terms of fundraising.

Tony Battista:
Yeah yeah. So what we're targeting right now is we plan to launch our website this quarter. What we're going to be launching is our first product line which will be our high CBD and flower product line. We're going to be shipping that product direct to consumers throughout the US. So we're going to be raising a million dollars in seed and we'll be using a convertible note discount rate is 10 percent our valuation cap is 5.5 million. Interest rate is 6 percent with a maturity of 4 years.

Dan Humiston:
Okay. And if our listeners if one of our listeners is interested what would be the best way for them to proceed.

Tony Battista:
I would suggest sending me an e-mail that Tony.

Dan Humiston:
Yeah. So our listeners if if somebody wants more information about this is something that might fit nicely within their portfolio follow up with Tony. We've been speaking with Tony Battista and he's the CEO of me get this right guy and yarn outstanding in all of guardians information will be on the MJBulls Web site. Tony thanks for sharing the news with us today. This is really really like I said at the beginning of the show I love this product. I think you're on to something. Can't wait to see this thing on. Roll out will you be back on her show to let us know as things are going. Absolutely.

Tony Battista:
I'd love to be back once our product is launched and we're in the marketplace. Now we're going to be launching our TLC product line in Q2. So I think it would be a good time maybe to give your listeners an update on us once we're actually in the market.

Dan Humiston:
Another M.J. Bull's success story I can feel it comin. I can feel it. Thanks again Tony.

Tony Battista:
Yeah. Thank you.

Dan Humiston:
Good luck.

Dan Humiston:
Let me take a second to thank Trevett Hill for sponsoring today's show. Cannabis investors expect big returns from the companies that they invest in. Unfortunately not all cannabis investments succeed. Trevett Hill management team works with investors to help turnaround or in some cases purchased their underperforming portfolio companies to learn more go to Trevett Hill dot com.

Dan Humiston:
Thanks for listening to the M.J. MJBulls Podcast to learn more about today's guest to become a guest. Visit our website at MJBulls dot com. Today's show is produced by Buminit media with original music composed by Jamie Humiston. I'm Dan Humiston and you've been listening to the MJBulls Podcast.

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