Raising Cannabis Capital 0058: Chronic Internet

"Raising Cannabis Capital" series features Steve Monas CEO of Chronic Internet talking to Dan Humiston about their network of cannabis websites that form a lifestyle brand for advertisers and manufactures to reach cannabis consumers. 

Produced By MJBulls Media

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Dan Humiston:
Today's show in the following message brought to you by a former guest cliintel Capital Management Group is a cannabis investment firm with diverse investments throughout all sectors of the cannabis industry. Listen to MJ bulls Episode 24 record a client tell C L I I N T E L capital dot com to learn more.

Steve Monas:
Vessel we've dealt with such chronic souls chronic goods chronic shirts chronic or roommates we are not only promoting letting Sanders create the market places within the sites but also marketing throughout our entire network.

Dan Humiston:
From Buminit media it's MJBulls podcast a show about Raising Cannabis Capital. Hemp Dan Humiston. And on today's show how the chronic network of cannabis Web sites is giving cannabis companies a place to promote their brands.

Dan Humiston:
Today we're continuing our Raising Cannabis Capital series with CEO of chronic Internet Steve thanks for being on the MJBulls Podcast.

Steve Monas:
Hey thank you so much for having me on. Super excited about being there.

Dan Humiston:
Steve your story in some ways is similar to other cannabis entrepreneurs that I've spoken to over the years in that you had some tragedies or some illnesses in your family that got you to really identify the value of this plant. Can you tell us how that started.

Steve Monas:
Absolutely I would love to know and I'd love to share this with everyone. And it does it this fall into exactly what you had just said. My sister has had fibromyalgia which was a symptom that was really unrecognizable or even undiagnosed. And I've known for quite some time and then I had my ex-wife who had PTSD and what we found out by using CBD Wells It really has helped out tremendously just a tremendous miracle miracle plant. And so I just got more and more involved and started digging into these systems just trying to figure out how I can be more involved in this industry.

Dan Humiston:
They always say that when one door closes another one opens. But in this case it certainly happened for you.

Steve Monas:
It truly did. It gives me a more fulfilling purpose that I can just do more. And then that by itself is just doesn't have to have money behind it. It's just a feeling that I'm doing something good.

Dan Humiston:
We're going to get into this as we talk about your company Chronic Internet. But you have certainly found a niche everywhere the listeners as podcast all our listeners know that it's just exploding not just in the United States but worldwide. Now you're in Hawaii but worldwide this phenomenon is happening everywhere and a lot of companies but mainstream companies in particular are starting to realize that getting to our customers could be really advantageous and they want to start marketing and finding ways to promote their products and services to our customers. But it's not very easy. You know it's not like there's a lot of hurdles. Can you tell our listeners some of the hurdles that traditional marketers run into when they try to get their message out to our demographic.

Steve Monas:
I would love to. And it's you know it's a it's a process. The hurdles are vast. Not only is it completely difficult not only for marketers but just to have a payment system. Nobody wants to touch it even if you don't touch the plan. They don't want to touch it. In e-commerce Facebook does not want to have anything to do with cannabis stitcher cannabis they will not give you as Facebook as a tie tasing and such. Google won't do the same thing can't really promote it because if you use certain keywords which is obviously the whole point of Internet marketing you're not able to because it gets flagged in the long promote your product. Seems like almost every step of the way you're having to jump over hurdle whether it's from the creation of your store or your product for trying to find manufacturers or if you're trying to promote your product or team system or clothing or and like I even said not even touching the planet that's your business model you're still going to have problems because of the state model that's been around since the early 19th century.

Dan Humiston:
Yeah yeah. So with chronic Internet you're actually holding company. You have a bunch of companies various sectors of the cannabis industry.

Steve Monas:
How does that work the way it works since we're building a lifestyle that are Web sites that kind of like within in the mixed media did back in 2000 which to jam with them Intermix Media was MySpace and so they had a network of sites and 35 of those sites they sold to News Corp. for you know 500 million back in the day they had a network of sites. That's where we dealt with chronic souls chronic goods chronic shirts clinical roommates. We are not only promoting letting vendors create the market places within the sites but also marketing throughout our entire network. It allows the vendors the manufacturers of all these various products to be a part of the lifestyle of members and the same time we offer designs on various types of apparel. We also offer products in specific sites as we grow we start expanding into different prospects like ambassadorship and then advancing and such. And that's all under the holding company of chronic Internet service.

Dan Humiston:
This chronic internet. Oh no all these companies are some of them owned by other people and they lease the chronic name it is all owned and created under a chronic Internet. And so the ad real estate that's own each of sites websites that's what you guys package up roll up and sell to these companies that are trying to reach this demographic. Is that how it works right.

Steve Monas:
We have a one on one network so under our own ad server. We're able to put different ads or different so that people's products are into one across campaign a network of sites for this niche.

Dan Humiston:
Oh yeah. That's that's brilliant. So somebody would be more effective in one sector within within the cannabis industry. You have that opportunity for them versus another one. But you said there's other ways that you're advertising for these customers besides just ads. Where are some of the other ways you're doing it.

Steve Monas:
Yeah. So long as we're building out chronic sales and we're gaining more members clonic sales has a bender marketplace. So the vendors can actually set up their own stores and sell products directly to our customers on that site. They just become part of the lifestyle brand now you have people that are specifically in this and this is what their lifestyle is and they want to know more about it. As I say it's really hard to find just like you said in the beginning.

Dan Humiston:
Let me take a second to think Trevett Hill for sponsoring today's show cannabis investors expect big returns from the companies that they invest in. Unfortunately not all cannabis investments succeed. Trevett Hill management team works with investors to help turnaround or in some cases purchased their underperforming portfolio companies to learn more go to Trevett Hill dot com. And now back to the show.

Dan Humiston:
If they put their stuff on you at one of your sites then you probably take care of the headache of dealing with payment processing too.

Steve Monas:
Absolutely. We already have everything set up. Are they're going to be doing is sending out their quality product in a quick turnaround. Of course you're going to have the readings on each product from each vendor and such. And yet we pretty much take care of the server and everything else. Take all the hemp. We just want you to be good at what you do.

Dan Humiston:
Similarly eBay or Amazon those guys won't do it. So you're doing it for them.

Steve Monas:
Yeah. We're just another channel to display their products and services.

Dan Humiston:
It seems like this is one of those situations where being that first mover is going to be really essential. What do you need to do over the next year or so to really gain that first mover advantage and how do you intend to fund it.

Steve Monas:
We have to use our money very wisely and that is to keep pushing our infrastructure and make it more scalable authority on the cloud. How we all the compliance fee has. But we need to gain and keep marketing to get more members and more traffic to our sites and that's where a lot of the money is going to be. And as cannabis becomes more and less of a state model more out there. We want to be there first we want to have our statements in all the different designs for newspapers and magazines and we want to keep promoting ourselves and that's where we want to be because we have built a good infrastructure we built a great foundation and now we've just got to bring in more and more members and more of that vendors and more trust to fund this.

Steve Monas:
You're raising capital. Absolutely. Absolutely started in a garage. I actually built an office inside of my garage hard wired and as much as you want to believe that you can do this on your own and not have capital but to be first and to be and really break that momentum of getting the right traffic. It comes down just everything costs money server costs and the bandwidth and everything is just still much cheaper. And you can have a single server and you just have to have all the above and be compliant. So the capital is definitely going to be something that can catapult costs onto the next level.

Dan Humiston:
Well we were speaking with Steve CEO of chronic internet. I'll have all of chronic center formation on the MJBulls Web site. But Steve if there's somebody out there that wants to invest or talk to you about investing how would they go about doing that.

Steve Monas:
They can e-mail me Steve at ChronicInternet dot com.

Dan Humiston:
Ok. So Steve at chronic Internet dot com if anybody has any questions about their offering or elsewhere learn more about Steve's company. But Steve I really appreciate you taking the time to explain all this to us today. Thank you very much.

Steve Monas:
Dan it was my utmost pleasure I'm looking forward to talking to you again.

Dan Humiston:
Yeah that'll happen for sure. For good luck. Thanks Dan.

Dan Humiston:
Just a quick reminder that you can become an MJ MJBulls member for just four dollars and ninety nine cents per month and enjoy exclusive access to companies pitch decks and the MJBulls cannabis capital directory. Join today at MJBulls.com.

Dan Humiston:
Thanks for listening to the MJBulls Podcast. To learn more about today's guests or to become a guest. Visit our Web site at MJBulls dot com.

Dan Humiston:
Today's show is produced by Buminit media with original music composed by Jamie Humiston. I'm Dan Humiston and you've been listening to the MJBulls Podcast.

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